KEH Camera has endured big changes over the years and the opportunity to focus on expanding brand awareness and establishing consistent branding across all channels through unified visual brand systems, identity standards, and photography direction. The team worked on scalable design frameworks, refining UX/UI for the website and producing performance-driven email marketing, social media, and paid advertising assets informed by testing and optimization. Additional contributions encompassed creative development for trade shows and events, as well as illustration and custom graphics.